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Howdy, I'm MG Siegler. I’m a general partner at CrunchFund and a columnist for TechCrunch. This is where I collect things.

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CoffeeCompany WiFi headlines.

Holland’s largest chain of coffee shops is called CoffeCompany. They wanted to attract more students, so they installed WiFi in some of its stores near universities. The problem is, lots of students just come into the store for the WiFi but hardly look at the menu.

So CoffeeCompany decided to move the store’s menu into the WiFi menu of customers’ laptops. They periodically changed the wireless network name from the normal “CoffeeCompany” to hard-selling headlines. So as students looked for a network, they found menu lines such as “mmm….YummyMuffinsOnly1,99″

This is beyond awesome.

Tags coffeecompany wifi headlines advertising

Reblogged from ADwriter  Source adwriter

On iAds

After reading a few of the overviews of the iPhone OS 4 event, I got a chance to watch it for myself — on my iPhone, on a 3-hour train ride across Japan (I love technology). While multitasking is obviously the eyegrabbing headline, it was another announcement that seems far more significant: iAds.

To be clear, iAds is not a sure bet at all. But that’s the thing. It seems like it will either be a complete failure or an absolute home run. And if it’s the latter, it could mean a huge new multi-billion dollar business for Apple. Remember that Google makes almost all of its billions of dollars in revenue each quarter from ads on the web. With iAds, Apple wants to grab that position in mobile.

…More

Tags iads iphone apple mobile advertising steve jobs on