Apple - iPhone 5 - TV Ad - Photos Every Day (by Apple)
This is the life we all know. Great commercial.
advertising
Showing 51 posts tagged advertising
“Amazon is not a retailer anymore, it is the largest behavioral marketing company in the world.”
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Life 1971 Vol. 70, No. 12
Yeah, well, we’d be divorced by now.
She took everything.
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Which Company Is "Scroogled"?
Michael Liedtke for the AP:
Microsoft has tried to thwart Google by investing heavily in online services, to little avail. Since Google went public in August 2004, Microsoft’s online division has accumulated more than $17.5 billion in operating losses. The losses include an accounting charge of more than $6 billion for Microsoft’s acquisition of aQuantive, an online advertising service that didn’t pan out.
And:
Google’s market value has soared from nearly $25 billion at the time of its initial public offering to $255 billion. Microsoft’s market value has fallen by about 20 percent during the same period, declining from nearly $300 billion at the time of Google’s IPO to $239 billion today. Apple Inc., a rival of both Google and Microsoft, is the only technology company worth more than Google, with a market value hovering around $400 billion.
In other words, Microsoft’s online division has lost almost as much money as all of Google was worth at the time of its IPO. That is truly remarkable.
Sponsors Now Pay for Online Articles, Not Just Ads
Puke.
Facebook Leans In
An extensive look at the future of Facebook’s business by Kurt Eichenwald for Vanity Fair. As he notes:
Then came the miracle of television. And once again, advertisers were flummoxed. Photographs and drawings on signs and in newspapers—sure. Ad copy read over the radio airwaves—got it. But television, with moving pictures—what were they supposed to do with that?
The thought that advertising won’t work online in a variety of ways is and has always been a joke. It needs to be different depending on the format (mobile vs. desktop web, etc). But with so many eyeballs, it will be bigger than all of the other mediums. Probably combined. Soon.
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Either. Or.
So clever. “Less Apps. More Apples.”
“And it works perfectly in direct sunlight.”
Brilliant.
iWatch.
“I almost wanted to reach for a cigarette, and I haven’t had one for 30-odd years.”
Brian Sanders, the 75-year-old illustrator that Matthew Weiner got to create the new promo for the upcoming season of Mad Men. Sanders actually worked in the 60s-era advertising world, so that was his natural reaction upon seeing the show.
[via @charlesarthur]
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dwr:
But I would rather have a bottle of Ballantine Ale than any other drink after fighting a really big fish.
Ernest Hemingway advertisement for Ballantine Ale, 1951 (via How Writers Build the Brand)
After fighting a really big fish.
