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Showing 125 posts tagged amazon

It Costs Microsoft Just $83 More To Make A Surface Than It Costs Apple To Make An iPad Mini

While we’re on the topic of teardowns, this is also interesting from Arik Hesseldahl:

With a base price of $499 for a 32 gigabyte Surface without the Touch Cover accessory, IHS estimates that the cost of components used to build it amount to $271 for a starter 32GB model, without the cover.

Simple math: if these estimates are correct, the base-level Surface costs only $83 more to make than the base-level iPad mini. Still think $329 isn’t a good deal?

Put it this way: Microsoft is selling a product that costs $83 more to make for $170 more. In pure economic terms, it sure looks like the iPad mini is a great deal.

As for the Kindle Fire HD:

Like the old one, the new Kindle Fire HD sells for a starting price of $199, and carries a combined cost of components of $165, according to IHS estimates.

So the Kindle Fire is cheaper to build than the iPad mini — no surprise there, despite the “HD” screen. But Amazon is selling it at a tiny profit, so it’s technically the best “deal”.

Amazon Takes A Bath

Pay no attention to the headline of their press release, Amazon had a bad quarter. They’ve been warning about dipping into the red for a few quarters now and have narrowly avoided it each time. No more.

The company lost $274 million on sales of $13.81 billion. Yes, you read that right. Sure, a large part of it was due to the disaster that is the LivingSocial deal (a loss of $169 million as part of a goodwill write-down), but they still lost over $100 million when you take that away.

I’m sure Apple is really regretting not selling the iPad mini at Kindle Fire prices right now.

"Great Buttons"

I’ll echo many of John Gruber’s thoughts on the Kindle Paperwhite. It’s solid — by far the best Kindle I’ve ever used. But it could be even better.

Namely, the unevenly lit bottom is annoying. It reminds me of the bottom of a billboard that’s being lit up. It’s less annoying depending on the brightness setting you use, but it’s impossible not to notice because the rest of the display is so wonderfully and evenly lit.

Also, this is something I hadn’t really thought about consciously but I totally agree with subconsciously:

But page-turning is a bit of a setback. It’s good that you can use the touchscreen to turn pages, but why not include dedicated page-turning buttons as well? The e-ink Kindles are designed to do one thing really well: display long-form text. Page-turning is at the heart of the Kindle reading experience. An active Kindle reader is going to go to the next page hundreds — in some cases, I’m sure, even thousands — of times every week. There should not just be buttons for page-turning, but great buttons. Buttons exquisitely designed and engineered to be perfectly placed and delightfully clickable. The problem with using the touchscreen to turn pages is that you have to move your thumb, from the bezel to the display and then back to the bezel after tapping, each time. With page-turning buttons on the bezel, like on the old pre-touchscreen Kindles, you never had to move your thumbs while reading. Not having to move your thumbs is one way a dedicated e-reader could hold an advantage over tablets like the iPad and Kindle Fire — a missed opportunity here. It’s a little thing, but as always, it’s the details that matter.

Using the Kindle Paperwhite, it seems clear that Amazon wanted to remove all physical buttons. Very Apple-like, right? Not really. My thumb is constantly moving from the bezel to the screen to turn pages. It’s a small gesture, but it’s unnecessary friction. Sure, traditional books (you know, the actual paper variety) require more work for page-turns, but if you can improve something with technology, why not do it (especially if you were already doing it)?

And yes, Apple’s iBooks app requires you to touch the screen to turn pages as well, but at least they give you a lovely page-turning animation to harken back to the good old days. More importantly, the iPhone/iPad isn’t designed to be a pure eBook reader. The Kindle Paperwhite is.

I also miss the “home” button found on the last generation Kindle Touch. Fewer buttons isn’t always better. It should be all about the reading experience, not some minimalism pissing match.

Also, be sure to read Gruber’s thoughts about typography on the device.

Look, the Paperwhite is great. If you’re a big reader, I highly recommend it. But there’s no question that it could be and probably should be even better.

Now Imagine If Amazon Had Bought Palm And WebOS

Dan Frommer:

What WebOS did well is exactly what Amazon’s Kindle Fire needs: A beautiful, clever interface, second only to Apple’s. (And even better than iOS in some ways.) Combined with Amazon’s expertise in e-commerce, digital media, and its aggressive pricing, a Kindle TouchPad might be an even more compelling device than what Amazon has built on its own.

Love that idea. Wish it would have happened.

RE: Kindle Fire As Swag. Makes sense in some ways, not in others. Unlike a free shirt, the Kindle Fire is NOT free. I have a hard time believing that a person's decision to buy one would not affect whether they buy an iPad too. Maybe I'm missing something. I currently don't own a tablet but am considering getting in at a low price point (a Nexus 7, Kindle Fire, or a mini iPad, maybe). If I end up going Fire, I will be doing so INSTEAD of an iPad. It's a $200+ investment, not a free shirt.

Asked by Anonymous

Sure, but in an ideal world, Amazon would be able to give it away for free. They’re getting close with the Kindle eReaders!

The point is that it’s an entirely different model and that matters to both sides of the equation. Kindle Fire sales so far have no impacted iPad sales, and like Dediu, I expect that non-trend to continue. But on the flip side, I could see iPad mini sales hurting Kindle Fire sales…