Turning On The Lights

Earlier today, Rumr, a new pseudo-anonymous messaging app (backed by a group of folks including Google Ventures) unveiled itself to the world (well, technically just the U.S. for now). Given how hot the broader space currently is — actually, both “anonymish” and messaging services — the launch garnered quite a bit of coverage.

The most extensive article was by Natasha Lomas, while Ellis Hamburger was kind enough to quote me on a couple things. Much as I did with the Secret launch, I figured I’d paste my full quote to Ellis in context below:

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