Apple Plans Fresh New Showcase Store for San Francisco
Howdy, I'm MG Siegler. I’m a general partner at Google Ventures and a columnist for TechCrunch. This is where I collect things.
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Showing 5 posts tagged apple store
Apple Plans Fresh New Showcase Store for San Francisco
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Jean-Louis Gassée on the noise issue at Apple’s newest store in Palo Alto:
For reference, a normal conversation at 3 feet (1m) is 40 to 60 dB; a passenger car 30 feet away produces levels between 60 and 80 dB. From the Wikipedia article above: “[The] EPA-identified maximum to protect against hearing loss and other disruptive effects from noise, such as sleep disturbance, stress, learning detriment, etc. [is] 70 dB.”
On a relatively quiet Saturday evening, the noise level around the Genius Bar exceeded 75 dB.
I’ve heard a lot of talk about how beautiful the new store is but not about this issue. But it’s clearly an issue if Apple is installing SPL recorders to measure the acoustics.
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The lawn on top of the Apple Store in Boston.
Are people allowed up there?
Update: Nope, I’m told. It’s meant for “eco-friendly heating and cooling,” according to Corey Schreppel.
As a former Los Angeles resident, I know this former Borders well. I suspect the glass ceiling Apple Store will perform a million times better.
Meanwhile, I’m still waiting for Apple to build a better flagship store in San Francisco. Compared to some of the newer ones (New York, Paris, LA), SF is pretty “meh”.