#apple store

Jean-Louis Gassée on the noise issue at Apple’s newest store in Palo Alto:

For reference, a normal conversation at 3 feet (1m) is 40 to 60 dB; a passenger car 30 feet away produces levels between 60 and 80 dB. From the Wikipedia article above: “[The] EPA-identified maximum to protect against hearing loss and other disruptive effects from noise, such as sleep disturbance, stress, learning detriment, etc. [is] 70 dB.”

On a relatively quiet Saturday evening, the noise level around the Genius Bar exceeded 75 dB.

I’ve heard a lot of talk about how beautiful the new store is but not about this issue. But it’s clearly an issue if Apple is installing SPL recorders to measure the acoustics.

As a former Los Angeles resident, I know this former Borders well. I suspect the glass ceiling Apple Store will perform a million times better.

Meanwhile, I’m still waiting for Apple to build a better flagship store in San Francisco. Compared to some of the newer ones (New York, Paris, LA), SF is pretty “meh”.