India still erects hurdles. Apple hasn’t been able to open its trademark stores because of requirements that foreign retailers purchase 30% of the value of India sales from domestic suppliers—unmanageable in a country with virtually no electronics manufacturing.
Had no idea this was a rule. Hard to see a way in which Apple can overcome this.
Great charts (as always) by Horace Dediu, based on Tim Cook’s comments at the 2013 Goldman Sachs conference yesterday. Just look at the top one. Insanity.
Considering New York has about 37 Apple Stores, San Francisco could sure use another one or two.
See, the real problem here is that while Best Buy may try to make its stores look like Apple Stores, they’ll be Apple Stores filled with 90+% crap.
Jordan Crook reports that Sony COO Phil Molyneux unveiled Sony’s new retail strategy at a press conference this morning. Wait for it… Sony Stores! As Crook notes, the strategy is basically “follow Apple’s lead”.
But I’m confused, wasn’t this also their old retail strategy? It sure sounds like they’re basically doing the same things they were doing with the Sony Style stores but holding a press conference to say the strategy is new because it didn’t work the first time around.
The real problem — which I’m not sure either Sony or Microsoft really understand — is that simply building stores which look like Apple Stores isn’t enough. It’s the Apple products in them that make them successful.
Apple’s strategy with the stores worked because they knew they had the best products, they just had a hard time conveying that with the existing retail channels. The products quite literally sell themselves, they just needed the most efficient and effective way to get them in peoples’ hands.
At the same time, they realized there was a huge opportunity for competent human beings (who don’t work on commission) to usher users into this brave new world of computing everywhere.
It was the perfect one-two punch. That’s the Apple Store.
But if you open a Apple-like store and your products just aren’t very good, guess what happens? The opposite of success.
Think of it this way: if you opened the nicest looking store in the world that sold bags of shit, would it be successful?
Focus on the products first, not the stores.
Title says it all.
Notice: not one looks like shit.
I wonder how many I’ve been to? I’d guess about a dozen.
All of a sudden, there’s a lot of smoke around something happening at Apple retail stores this week/next week. Just prep for WWDC in a few weeks, or something more?