Intel just sold its unreleased television service to Verizon. TiVo just shuttered its hardware business. Google TV flopped. Boxee sold out. Aereo keeps getting sued. Roku keeps trying new things. Netflix keeps spending wildly. Amazon more wildly still. And where on Earth is that Apple television?
Where’s the future of television we’ve been promised every year for the past decade? It always seems to be coming “next year”. And I have a hunch that 2014 may be no different.
Here’s the thing: there isn’t actually a technology problem in this space. That is, while the current solutions offered by the cable providers mainly suck, they suck because they can suck. Big Cable is holding all the cards. And they know it.
When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It’s an area of intense interest. I can’t say more than that.
Tim Cook, to NBC News’ Brian Williams.
Yeah, that’s about as close to a confirmation of the project as you’re going to get out of Apple…
I believe he means subscriber data. This probably stems from the fact that Apple took control of this from magazine/newspaper publishers with Newsstand and others are worried they’d try to control it elsewhere.
But I think you’re right, it’s more likely Apple will partner with the cable companies as they did with the cellular ones. And if that’s the case, those companies would retain the customer relationship.