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Howdy, I'm MG Siegler. I’m a general partner at Google Ventures and a columnist for TechCrunch. This is where I collect things.
Some selected works. Some haikus. Some investments. Ask away.
Showing 34 posts tagged beer
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I did this on an LED greaseboard at my local pub… it’s basically crayon :)
(via How a Brick-Shaped Heineken Bottle Almost Changed the World 50 Years Ago | Adweek)
I wish that was still the bottle. So much cooler.
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Of note:
Leading Pabst by two points near the end of judging, Anheuser-Busch began celebrating early, ordering an award placard for their exhibit and taking out ads in the local papers announcing they had won the nonexistent grand prize and were the “King of Brewers.” After the final category had been scored, the judges’ table devolved into deadlock and in-fighting, and a special supervisory committee had to be formed to sort things out. In the end, Pabst ended up ahead of Busch by just a fraction of a point.
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God, actually me.
Feels like it sometimes.
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Tonight.
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Locu mapped out venues that serve PBR & venues that served Bud Light to see if “Hipster Meccas” exist.
Amazing.
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The first Game of Thrones beer is a blonde ale in a nod to House Lannister.
This 6.5 percent alcohol-by-volume Belgian blonde ale is a brewed with grains of paradise and lemon peel. It pours a hazy amber with a fluffy white head, and its nose is a grassy bouquet of fruity Belgian esters and zesty lemon.
Perfect.
(via elixr)
Jeffrey P. Kahn for NYT:
These same lifesaving social instincts didn’t readily lend themselves to exploration, artistic expression, romance, inventiveness and experimentation — the other human drives that make for a vibrant civilization.
To free up those, we needed something that would suppress the rigid social codes that kept our clans safe and alive. We needed something that, on occasion, would let us break free from our biological herd imperative — or at least let us suppress our angst when we did.
We needed beer.
[via meganq]
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Just in time for St. Patrick’s Day - the Guinness milkshake.
I drink your milkshake.
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Physics and Green Beer Bottles
By Rhett Allain
I have a new beer rule. Avoid beer in green bottles. Just to be clear, this is a rule for myself. You can drink green bottled beer. In fact, you should always try to drink the beer that you like. For me, I will avoid the green bottles. Why? If you drink beer, you may know why. The the beer in these green bottles seem to have this extra taste that maybe is not so great.
Someone (it was probably my biochemist beer brewing brother) told me that the green bottles don’t block ultraviolet light. It is a reaction with the ultraviolet light that causes this taste that I don’t like. Well, maybe I don’t always trust my brother (even though when it comes to beer, I should). You know what happens next, right?
Experiment time.
Fascinating. Why Heineken, why?
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Fun Read: The History of the Beer Koozie
From Birchbox:
Koozies appear to have originated in the late 70’s in that playground of evolution, Australia. There the koozie is known—and it brings me unspeakable joy to tell you this—as the “stubby holder.” Does “Stubby Holder” sound like the name of either a terrible Prohibition-era gin drink or an unstaged David Mamet play? Yes, it does. It is also one heck of a name for a beer insulator.
Using the word “cozy” to describe a form-fitting cover for something you want to keepwarm has a pedigree stretching back more than 100 years, into mid-19th century Great Britain. So when in 1981 Bonnie McGough of Caldwell, Idaho filed a groundbreaking US patent for her “insulated 12 oz. beverage cozy,” naming it a “cozy” was likely a matter of course. Her design—segmented inner and outer foam walls with space left between for an insulating material (the patent suggests goose down) and an elastic band at the top—is quaint, hopelessly archaic, and upsettingly larva-like.
Important, advanced knowledge.