Vanessa Wong:

What exactly does a beer jelly bean taste like? Holt compares it to a hefeweizen, describing it as “fresh” and “crisp” with a hint of honey. While it’s not guaranteed a permanent spot in the Jelly Belly collection, she says, “If it finds a following, then it can stay for a long time.”

Well I’m sold.

Noah Davis spoke with John Kimmich of The Alchemist, a brewery in Vermont (makers of Heady Topper), about the craft beer explosion:

"Having money shouldn’t give you the ability to enjoy beer more than anyone else," Kimmich declares. "We make a good amount of money on it, but we’re not price-gouging. If it got to the point where we were selling it for $8 a can, all of our great fans at Phish shows or up at UVM wouldn’t be drinking it the way that they are. To charge $9 or $10 for something that is made and put out in three weeks isn’t right. It really takes advantage of the customer. We don’t think that it should be a privilege to drink beer. No matter what the demand is, we’ll keep it at $3."

How refreshing.

Roberto A. Ferdman on the price of beer in Germany during Oktoberfest:

Normally, beer buyers shy away from this kind of price-hike craziness. “On average, a 1% increase in the price of beer triggers a roughly .3% decline in the demand,” according the report. But Oktoberfest, it appears, is anything but average. Dating all the way back to 1980, a 1% increase in beer prices at the event has, rather incredibly, corresponded with a 0.3% increase in demand. Oktoberfest beer, the report explains, falls into the category of what economists call a Giffen paradox, whereby the demand for and price of a good increase simultaneously.