bill gates

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Why Xbox failed in Japan

A fascinating, in-depth look by Wesley Yin-Poole for Eurogamer.net. One humorous bit at the beginning from 2001 when Bill Gates was about to give the keynote at the Tokyo Game Show:

Backstage, Gates turned to Kevin Bachus, at the time Xbox director of third party relations and the man charged with getting all those Japanese executives out there in the audience to make games for Microsoft’s new console. “Here, hold this,” Gates said, pulling out his wallet. “I don’t like having anything in my pocket when I’m talking.”

Suddenly, Bachus was holding the wallet of the richest man in the world. It felt thin, as if only a credit card and a driver’s license were inside. “I was terrified to even open it,” he remembers over a decade later. “But of course that’s all you need when you’re a billionaire right?”