Erick is underwhelmed by Bloomberg/Businessweek’s iPad app, but I like it. It’s not trying to do too much, it’s just a solid recreation of the magazine that’s simple to navigate — and as such, nice to read.
Most importantly, it’s $2.99 a month. Compare that to New York Times which is $20 a month (for tablet only). Yes, one’s a daily while the other is a weekly — still, $2.99 is much easier to swallow.
The other huge plus of the Businessweek app is that by keeping it simple, issues are extremely light — under 50 MB. Compare that to other iPad magazine apps with issues that are approaching a GB.