The Avengers may have saved the world, but they also saved Disney after the disastrous flop of “John Carter.” The superhero movie now ranks third all-time in receipts, trailing only “Avatar” and “Titanic.”
As high as “The Avengers” is soaring on the home front, it’s doing even better overseas. Based on characters from Marvel Comics, the behemoth has garnered more than $800 million since it opened in late April to foreign markets, bringing its total box office haul to $1.36 billion.
“I’ve never seen a movie that has sprinted to these numbers so fast,” said Paul Dergarabedian, president of the box office division of Hollywood.com. “It doesn’t seem to be slowing down.”
Yeah but see, this is bullshit. The movie — which was great, by the way — “sprinted to these numbers so fast” because ticket prices are now insanely higher than they ever have been, especially when you take 3D and IMAX into account.
Look at the list above, there are two — TWO — movies pre-2000. And they were released in 1999 and 1997. Either movies have gotten better and/or more popular — or, much more likely, it has to do solely with the ticket prices.
This data comes from BoxOfficeMojo, which also happens to keep a chart that’s adjusted for inflation. Sadly, the numbers above are worldwide box office and BoxOfficeMojo only does the adjustment for domestic sales, but you still will get the picture.
Unadjusted, domestically, The Avengers is now the #3 movie of all time with $552 million — ahead of The Dark Knight and behind Titanic. But when adjusted for inflation, The Avengers is… #35. On that chart, it’s behind Love Story and just ahead of Spiderman.
That’s not to downplay The Avengers success — its run has been amazing. But come on, to say that now “ranks third all-time in receipts” is misleading. It ranks third in money made, yes, but it’s a sort of silly metric. Hollywood should count and publish tickets sold in absolute numbers.
Sadly, they never will because such numbers wouldn’t be nearly as impressive. In fact, they’d likely show a decline in movie-going throughout the past couple of decades. Instead, looking at these charts, you’d think everything is up, up, and away.