While $199 is a low enough price, they are competing with smartphone as a camera. So as a company they need to take a good look at their roadmap and then at the roadmap of mobile phone makers and figure how best they can get ahead or on par with the handset cameras. And at the sometime they need to embrace the wider web — from storage services such as Dropbox, Google Drive, Weibo or whatever — and use the device software as a strategic weapon. They need to add Wi-Fi sharing and Bluetooth 4.0 LE to allow me to use the phone as connected device option as well.
I’m still shocked that today, well over six years since the launch of the iPhone, the vast majority of point-and-shoots get away with not only having no social features, but no connectivity. At the very least, every point-and-shoot should have GPS and WiFi — these are now table stakes — yet only a few do. Not sure what these camera manufacturers are thinking. They all seem to just be sitting around waiting for the market segment to die.