#cards against humanity

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cah:

House of Cards Against Humanity

On Monday we quietly announced and sold out of a little pack of cards we made for Netflix to promote the new season of House of Cards, which comes out on February 14th.

This was a weird project, even by our standards. Here’s how it happened.

Basically this entire post is amazing. They’re essentially giving Netflix the finger, but pretending they’re saying “you’re number one!”

And they apparently got paid an (undisclosed) obscene amount of money to do this — which they then used to make a donation of “more than $49,999 and less than $50,001” (since legal will not allow them to state specific terms).

Also interesting: apparently both HBO and Microsoft have tried to work with the Cards Against Humanity crew in the past, but pissed them off so much that the guys quit each time. Fucking love these guys.

Cards For Humanity

The other night I was playing the iOS game Evil Apples. It’s a fairly well-done and clever take on Cards Against Humanity that seems to be doing quite well in the App Store. But it’s not Cards Against Humanity. And it will never be Cards Against Humanity. It’s missing one key ingredient: humanity.

On the surface, that game has all the two elements it needs to emulate Cards Against Humanity: seemingly innocuous sentences missing a word or phrase and absolutely filthy words/phrases. But it’s only when playing Evil Apples that you realize how vital the face-to-face component of the game is.

Cards Against Humanity is not great because of its novelty — it’s really just a spin on Apples to Apples. It’s great because of what it does to people playing it together in the same room. It’s one of the most unique bonding experiences I’ve ever witnessed.

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Cards Against Humanity co-creator Max Temkin: 

After some discussion, Ben came up with the idea of raising the price for Black Friday and that was so outrageous that I fell in love with it instantly. 

So how did we do? A little better than last year. We kept our position as the best-selling toy or game on Amazon. My guess is that peoples’ buying decisions just weren’t that affected by $5.

Brilliant.

Meg Graham on the rise of Cards Against Humanity, and the eight Chicago-based friends behind it:

While would-be entrepreneurs chase venture capital funding and dot-com riches at incubators and startup boot camps around the city, the Cards team rejects investors, refuses to sell the game to retailers or license it to other manufacturers, and hasn’t bothered to appoint a CEO, let alone create a management structure. Their business plan has the sophistication of a lemonade stand.

And just as refreshing, actually.