#chicago

Meg Graham on the rise of Cards Against Humanity, and the eight Chicago-based friends behind it:

While would-be entrepreneurs chase venture capital funding and dot-com riches at incubators and startup boot camps around the city, the Cards team rejects investors, refuses to sell the game to retailers or license it to other manufacturers, and hasn’t bothered to appoint a CEO, let alone create a management structure. Their business plan has the sophistication of a lemonade stand.

And just as refreshing, actually.