Justine Sharrock for BuzzFeed on Matt Jones (best known for his work with Pixar) working with Facebook on a new class of emoticons:
Right now, Jones is experimenting with colors beyond the default yellow used in most other emoticons. He tried “Facebook blue,” thinking it might have become familiar enough to users, but said the emoticons just looked like they had hypothermia. He’s experimenting with multiple colors: red for anger, green for envy. “But you don’t want to offend anyone,” he explains. “Colors will be a racial issue.”
I was never a big emoticon user until about a year ago when I enabled them on my iPhone. Now I’m addicted. You can convey so much without typing.
(I also love that BuzzFeed has adopted the to-the-top button found on Tumblr.)