Aside from a few tweets, I’ve mainly stayed out of the latest TechCrunch brouhaha. These things tend to flare up every few months, and they ultimately end up meaning nothing. But I would like to address one thing in particular, because The New York Times’ David Carr names me specifically in his article on the matter today.

More generally, it occurs to me that a lot of these posts are based around a fundamental misunderstanding of how TechCrunch actually works. Journalists seem to think they can write about TechCrunch as if they’re looking in a mirror. That is to say, they think our operation runs in a similar manner to theirs and they use that as a jumping off point for misguided (but predictable) outrage. In reality, what they’re looking at when they look at TechCrunch is a crystal ball.

So gather ‘round everyone, to learn how TechCrunch actually works.