We don’t take so long and make the way we make for fiscal reasons. Quite the reverse. The body is made from a single piece of machined aluminium. The whole thing is polished first to a mirror finish and then is very finely textured, except for the Apple logo. The chamfers are cut with diamond-tipped cutters. The cutters don’t usually last very long, so we had to figure out a way of mass-manufacturing long-lasting ones. The camera cover is sapphire crystal. Look at the details around the sim-card slot. It’s extraordinary!
Yes. I’d stop. I’d make things for myself, for my friends at home instead. The bar needs to be high. I don’t think that will happen. We are at the beginning of a remarkable time, when a remarkable number of products will be developed. When you think about technology and what it has enabled us to do so far, and what it will enable us to do in future, we’re not even close to any kind of limit. It’s still so, so new.
Steve and I spent months and months working on a part of a product that, often, nobody would ever see, nor realize was there. It didn’t make any difference functionally. We did it because we cared, because when you realize how well you can make something, falling short, whether seen or not, feels like failure.
It does indeed drive me insane on desktop every time I look at it. But on mobile it’s very close. We live in a mobile world, so I have to pick my battles.