While the cable companies may not be directly involved here, they should be really worried about deals like this. These types of deals will keep coming, and over time, the value of cable television service will continue to fall.
I just wonder how long it will be until HBO goes direct? That is, how long until you can buy it for a monthly fee without needing cable service at all? Because I’ll sign up in a second when that happens. And I bet it will happen soon.