#drinking

Paul Wachter:

Bourbon producers typically don’t want to age their product any longer than they have to, since a percentage of the whiskey evaporates each year it’s in the barrels. The money literally disappears into thin air. So, taking a cue from the Scotch industry, which had long been releasing bottles of well-aged whiskey, Julian released a 10-year bottling of Rip Van Winkle and then, in the mid-nineties, a line of 20-year-old bourbon he called Pappy Van Winkle’s Family Reserve, charging about $50 per bottle when most bourbons sold for $20 or less. It wasn’t exactly an instant success. Dan Gardner, a longtime bourbon salesman, says of the initial release, “I sold Julian’s products for 20 years, and in the beginning you couldn’t put a gun to people’s heads and make them buy it.” Now, of course, you’re lucky you can find a bottle for less than $500.

Some simple, seemingly counterintuitive tweaks and demand soared. Always fascinated to read stories like this in any industry.

Gwynn Guilford:

In fact, by mid-century more than four-fifths of the land in France, Italy and Spain that’s now used for vineyards will be producing grapes unsuited for wine, according to a 2013 study. Australia stands to lose up to three-quarters of its currently viable vineyard land; California’s looking at a 70% decline.

What’s really crazy is that England is likely to become a new hotbed of wine-making — literally.

Sian Cain:

Houses Arryn, Greyjoy and Stark are sauvignon blancs, as are the White Walker and Wildling bottles. The Lannister and Baratheon families are pinot noirs, while fellow power-hungry houses Tyrell and Martell are a chardonnay and cabernet sauvignon respectively. The fearsome Dothraki tribes are a merlot, while the Night’s Watch and House Targaryen are represented by shiraz.

Collect them all.

Sian Cain:

Houses Arryn, Greyjoy and Stark are sauvignon blancs, as are the White Walker and Wildling bottles. The Lannister and Baratheon families are pinot noirs, while fellow power-hungry houses Tyrell and Martell are a chardonnay and cabernet sauvignon respectively. The fearsome Dothraki tribes are a merlot, while the Night’s Watch and House Targaryen are represented by shiraz.

Collect them all.

Rani Molla:

Craft beer makers have experienced huge jumps in market share while the overall beer market size has shrunk. The Census Bureau announced yesterday that the number of breweries in the in the U.S. doubled in five years–an increase largely due to craft beer. On average over the past two years, 1.2 craft breweries opened each day, contributing to a total of 15.6 million barrels of beer last year.

Yes, 1.2 craft breweries a day.