EA And The Future
Benchmark’s Mitch Lasky:
Further, I think you could easily take the position that there will never be a return to the installed base level that Sony, Nintendo and Microsoft saw with their c. 2005 consoles. They’ve essentially lost the living room. I watch my own children, sitting on the couch, ignoring the massive HDTV hooked up to every game console in existence and broadband internet, playing Temple Run on the tiny screens of their mobile phones. To use the old parlance of by-gone console industry analysis, there is likely to be a massive fall off in peak-to-peak margins.
Yep.
