It’s Apple earnings day which means two things:
1) Wall Street freaking out amidst record numbers.
2) Lots of people on Twitter linking to lots of different charts trying to explain Apple’s quarter.
I’m pretty sure we’ve reached peak chart.
The issue is that the only real things these charts show at this point is that Apple is both a habitual company and a money-making machine. And, to some extent, they prove the law of large numbers. The charts aren’t going up-and-to-the-right as fast as they used to because well, there are only so many people in the world who can buy Apple products.
Microsoft beat analyst estimates today with what look to be some pretty good numbers. But what struck me were not the numbers themselves, but how much harder it is to dig into a few key metrics now.
When I loaded up the press release, I wanted to see where the Entertainment and Devices division stood after the Xbox One launch. And I wanted to see just how much blood still surrounded the Online Services Division.
Unfortunately, you can no longer see such numbers — at least not easily.
We just had the best quarter of any technology company ever. The only companies that report better quarters pump oil. I do not know about you all, but I do not want to work for those companies.
The most important thing to Apple is to make the best products in the world that enrich customers’ lives. That’s our high order bit. That means that we aren’t interested in revenue for revenue’s sake. We can put the Apple brand on a lot of things and sell a lot more stuff, but that’s not what we’re here for. We want to make only the best products.