Samsung gave ABC smartphones to use during the broadcast and was promised its devices would get airtime, these people said. At least one of the product plugs was planned: during the “red carpet” preshow, ABC ran a clip of six aspiring young filmmakers touring Disney Studios. The group were seen in the video using Samsung devices.
The origin of the “selfie” shot was a little different. Ms. DeGeneres, in the days leading up to the broadcast, decided she wanted to take “selfies” during the show and ABC suggested she use a Samsung since it was a sponsor, another person familiar with the matter said.