The actual revenue value for Hollywood studios of a box office dollar—the only financial data point typically reported publicly—varies widely. In China, where practically no one buys DVDs—at least not legitimately—and digital and TV distribution businesses are minimal, studios receive only about 27 cents on the box office dollar, according to internal studio analyses viewed by The Wall Street Journal. In the U.S., with its comparatively robust post-theatrical businesses, $1 of box office translates into about $1.75 of total revenue over a decade.
The recent rhetoric out of Hollywood seems to center around how well films are doing overseas. Forget what you see in the domestic box office, they say. Which is misdirection, at best. Bullshit, at worst.