#fire phone

Finally got around to reading most of the initial reviews of Amazon’s Fire Phone. Brutal. Really brutal.

Not that I’m surprised. At all.

I just hope Amazon isn’t surprised. Because if they are, they would seem to have a fairly large problem on their hands. That is, they’re completely out of touch with reality — or more importantly, with their customers. No one wants to have to tilt a phone to use it. It’s a gimmick gone rogue. 

As I asked back in April, when the 3D (“Dynamic Perspective”) functionality was still just rumored:

The question you have to ask is: at the end of the day, does such a feature make for a truly better user experience? Or is it just a novelty trying to mask itself as a differentiating feature? Or worse, does it actually make the device harder to use?

Now we know the answer.