Bill Carter:

What truly turned their fortunes, however, was that in the first week that NBC shows were available for purchase on iTunes, episodes of “The Office” occupied four of the top five spots. Suddenly NBC was impressed, especially by the makeup of the audience: young, college-educated and affluent. Most shows were made available to such outlets as networks sought new revenue, but “The Office” fit the iTunes audience precisely.

From a show that was going to be cancelled to a nine season run. Makes you wish iTunes had begun selling television shows when Firefly was still around.

David Carr for NYT:

Netflix, which has 27 million subscribers in the nation and 33 million worldwide, ran the numbers. It already knew that a healthy share had streamed the work of Mr. Fincher, the director of “The Social Network,” from beginning to end. And films featuring Mr. Spacey had always done well, as had the British version of “House of Cards.” With those three circles of interest, Netflix was able to find a Venn diagram intersection that suggested that buying the series would be a very good bet on original programming.

Doesn’t this just reek of Firefly also making a comeback? I alluded to all of this a couple of years ago. And now it’s playing out…