What truly turned their fortunes, however, was that in the first week that NBC shows were available for purchase on iTunes, episodes of “The Office” occupied four of the top five spots. Suddenly NBC was impressed, especially by the makeup of the audience: young, college-educated and affluent. Most shows were made available to such outlets as networks sought new revenue, but “The Office” fit the iTunes audience precisely.
From a show that was going to be cancelled to a nine season run. Makes you wish iTunes had begun selling television shows when Firefly was still around.