Debbie Emery sat down with ESPN’s Bob Ley to talk about the upcoming World Cup in Brazil:
Emery: With only an hour’s time difference between Rio and New York, and four hours to Los Angeles, do you anticipate that will help with ratings?
Ley: The timing is heaven — the first match is noon EST and the last at 6 p.m. EST. It is going to be an incredible advantage for us. I don’t deal in numbers — I am going to let the corner office deal with the ratings — but I predict that the economy of the U.S. is going to take a six-week hit! Productivity is going to plummet.
This seems like it’s going to be a massive, massive World Cup, maybe for the first time in the U.S. — even if the U.S. doesn’t fare all that well in their “group of death”.