#galaxy s4

Brent Rose writes up his initial thoughts on the Samsung Galaxy S 4 (S4? SIV?) for Gizmodo. It almost reads like so many new iPhone initial thoughts these days — “the same, but a little better”. Except that it seems that on top of the good, smaller iterations, Samsung added a bunch of stupid shit that no one will use as well.

Air View? Air Gesture? Smart Scroll? Smart Pause? I’m reminded of the the Dr. Ian Malcolm line from Jurassic Park, “But your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.”

The actual product update combined with the release event debacle just reaffirms my believe that Apple is making a mistake even acknowledging Samsung here. (The site update today is less of a mistake because it just calls out why the iPhone is great — though it’s also clearly in reaction to all of this.) If it looks like you’re trying to trip your rival after they’ve already shot themselves in the foot, no one wins. 

Yesterday, I noted the oddities of Phil Schiller’s interview with WSJ on the eve of the unveiling of the Samsung Galaxy S4. Among them, I noted that he didn’t mention “Samsung” once, but rather only referred to “Android”. But Schiller also apparently spoke with Poornima Gupta of Reuters:

"And that extends to the news we are hearing this week that the Samsung Galaxy S4 is being rumored to ship with an OS that is nearly a year old," he said. "Customers will have to wait to get an update."

Schiller pointed to multiple research from third parties that showed that people who have iOS devices actually use them more than people who own Android devices, and more than half of iOS users are using the latest version of the software.

Okay, so he did mention “Samsung” here and actually called out the specific device. But this is even more strange to me. Not only did Schiller attempt to pre-empt the Samsung event by granting a rare media interview, he apparently went on what would be Apple’s equivalent of a media blitz. Two interviews in one day?!

Everything Schiller says, of course, is correct. But this still strikes me as odd and I’m not sure that any positives (maybe changing some public perception about the S4) would outweigh negatives (giving the appearance of Apple being defensive). 

[via @markgurman]