#google drive

137 years in the making, Google Drive is finally a reality. Four initial takeaways:

1) The pricing is the killer feature. 5GB free, then 25GB for $2.49/month, 100GB for $4.99/month, or 1TB for $49.99/month.

2) No iOS client. Yes, it’s coming, but it’s unacceptable to launch this product without one. It’s a slap in the face to a huge percentage of would-be users. 

3) The post was written by Sundar Pichai, the man who you may recall killed Google Drive the first time around, as told by Steven Levy in his book In The Plex.

4) Tweet of the day.

Om Malik says Google is planning to launch Google Drive next month (maybe as soon as next week). Yes, finally.

He touches upon some of the illustrious history of the Google Drive rumors throughout the years, but they haven’t actually been rumors. Google had a project several years ago that they were widely using internally, but they killed it. The project started up again last year and again, Google started widely testing it internally, which they’ve been doing for months now to make sure it’s just right.

This time they will launch it.

Amir Efrati reports that Google is close to launching a new product called “Drive”, a would-be Dropbox/Box/iCloud/etc competitor.

Before I left TechCrunch full time, I was hot on the trail of this project. Yes, Google had a Google Drive project that will killed off years ago, but a new one emerged last year and was being extensively used internally once again. 

Last I heard, this new Google Drive was said to be much better than the one that was killed off (which was killed off because many thought it “sucked”). It included a web component as well as Dropbox-like software piece that runs on your desktop. Mobile will be key as well, obviously. 

The most recent thing I heard supports what Efrati is reporting: that the prices are going to be more competitive than Dropbox.