Gum’s turn in the spotlight may be ending, however. In a report, Nicholas Fereday, executive director and senior analyst of food and consumer trends for Rabobank, has surveyed the state of the gum market and discovered some surprising data: The $4 billion gum industry has gone into freefall, with sales down 11% and volume down 20% in the past five years. No type of gum is immune—everything from sugar-free gum to bubble gum is experiencing the drop in sales. What’s going on?
Insert “Bubble” joke here. Also, this is really odd. I used to chew gum all the time. I never do anymore. Not really sure why. I just stopped. But I didn’t think everyone else did too.