If you read about Facebook’s Airlock testing framework a couple weeks back, this is an option for any app developer.

As I said so eloquently in my quote to TechCrunch, this service sounded great until we saw it in action — then it was clear that it was even better than great. I see no reason why every app developer that cares about A/B testing (and that should be every app developer) wouldn’t want to utilize Apptimize.