Alistair Barr and Liana B. Baker of Reuters spoke with HBO CEO Richard Plepler at an event last night (which, incidentally, I attended as well):
Customers could pay $50 a month for their broadband Internet and an extra $10 or $15 for HBO to be packaged in with that service, for a total of $60 or $65 per month, Plepler explained.
"We would have to make the math work," he added.
That’s one of the first promising things out of the mouth of HBO regarding HBO Go in a while. It’s not perfect, but I’d settle for it (since I obviously have to pay for broadband anyway).
The question in my mind is if the cable companies would go for it. I pay Comcast for my internet but do not have cable. Would they allow me to pay an extra $15 for HBO Go access even though they know I could get cable as well and simply choose not to? You’d hope so, but they must know that’s a very slippery slope.
Either way, they may be fucked. But at least HBO is finally on the right path of thinking.