Andrew Wallenstein for Variety:
Netflix reported 29.17 million domestic subscribers in the first quarter of 2013, surpassing HBO for the first time.
You see that fire? That’s all of our collective money burning holes in our pockets just waiting for HBO to unleash Go without a goddamn cable subscription.
Alistair Barr and Liana B. Baker of Reuters spoke with HBO CEO Richard Plepler at an event last night (which, incidentally, I attended as well):
Customers could pay $50 a month for their broadband Internet and an extra $10 or $15 for HBO to be packaged in with that service, for a total of $60 or $65 per month, Plepler explained.
“We would have to make the math work,” he added.
That’s one of the first promising things out of the mouth of HBO regarding HBO Go in a while. It’s not perfect, but I’d settle for it (since I obviously have to pay for broadband anyway).
The question in my mind is if the cable companies would go for it. I pay Comcast for my internet but do not have cable. Would they allow me to pay an extra $15 for HBO Go access even though they know I could get cable as well and simply choose not to? You’d hope so, but they must know that’s a very slippery slope.
Either way, they may be fucked. But at least HBO is finally on the right path of thinking.
Ina Fried reporting on HBO’s Eric Kessler talking at AllThingsD’s D: Dive Into Media conference:
As for why the company doesn’t just get directly on Apple TV, Kessler said, “We will get on Apple TV, as we’ve said all along.”
I get why there would be a hold up putting HBO Go on Apple TV — Apple fully controls the apps that appear on that device and negotiating with Apple is never easy. But why did it take HBO this long to enable AirPlay in their app when rivals did it months ago? Leverage against Apple, I have to assume. (And now that it’s already been reported that HBO Go is coming directly to Apple TV, no more leverage required…)
It will be great to be able to watch HBO content on the Apple TV. But don’t forget that you still need that cable television subscription to get access to HBO Go in the first place. Which is fucking lame.