iOS 7

Showing 22 posts tagged iOS 7

"Fertile Ground"

Marco Arment on iOS 7:

Apple has set fire to iOS. Everything’s in flux. Those with the least to lose have the most to gain, because this fall, hundreds of millions of people will start demanding apps for a platform with thousands of old, stale players and not many new, nimble alternatives. If you want to enter a category that’s crowded on iOS 6, and you’re one of the few that exclusively targets iOS 7, your app can look better, work better, and be faster and cheaper to develop than most competing apps.

This is exactly right.

Tim Green: To me, there is a distinct movement towards a particular style and I would be very surprised if Apple were ignorant of it. It’s not “flat design” per se and it’s certainly nowhere near the “Metro” levels that people are suggesting they may follow, but it’s a mellowing out of the visual indicators that people need to trigger the idea of a tappable element. Why? Because this is not 2007 anymore, and we are all now fully aware of the medium and the process; we don’t need to be led garishly by the hand. There is still a sense of depth and tactility but done in a refined and suggestive way, sensitive to the changed perceptions that people have of interacting with touchscreens. That’s something important not being talked about nearly enough in all this “Apple is moving towards flat design” chatter: it’s not that flat design is necessarily “better”, it’s that Apple can start changing some things now because so many people have become accustomed to using the iPhone (and smartphones in general) over the past 5+ years. Not as much hand-holding in the design is required. Apple no longer has to try as hard to make new users think they’re just doing something like pressing a bunch of buttons on a screen. Hopefully that’s liberating for the design team. High-res

Tim Green:

To me, there is a distinct movement towards a particular style and I would be very surprised if Apple were ignorant of it. It’s not “flat design” per se and it’s certainly nowhere near the “Metro” levels that people are suggesting they may follow, but it’s a mellowing out of the visual indicators that people need to trigger the idea of a tappable element. Why? Because this is not 2007 anymore, and we are all now fully aware of the medium and the process; we don’t need to be led garishly by the hand. There is still a sense of depth and tactility but done in a refined and suggestive way, sensitive to the changed perceptions that people have of interacting with touchscreens.

That’s something important not being talked about nearly enough in all this “Apple is moving towards flat design” chatter: it’s not that flat design is necessarily “better”, it’s that Apple can start changing some things now because so many people have become accustomed to using the iPhone (and smartphones in general) over the past 5+ years. Not as much hand-holding in the design is required. Apple no longer has to try as hard to make new users think they’re just doing something like pressing a bunch of buttons on a screen. Hopefully that’s liberating for the design team.