After reading a few of the overviews of the iPhone OS 4 event, I got a chance to watch it for myself — on my iPhone, on a 3-hour train ride across Japan (I love technology). While multitasking is obviously the eyegrabbing headline, it was another announcement that seems far more significant: iAds.
To be clear, iAds is not a sure bet at all. But that’s the thing. It seems like it will either be a complete failure or an absolute home run. And if it’s the latter, it could mean a huge new multi-billion dollar business for Apple. Remember that Google makes almost all of its billions of dollars in revenue each quarter from ads on the web. With iAds, Apple wants to grab that position in mobile.