#ipad

Ashley Burns:

Hell, the Microsoft Xbox even showed up as the sponsor of last Thursday’s NFL Kickoff Concert in Seattle, as Pharrell and Chris Cornell put on shows for the fans, who were undoubtedly hypnotized by the endless barrage of product placements. So you’d think that with all of that money spent on getting the Surface in front of our faces that the NFL would have sent out at least one memo to the networks to make sure that this specific sponsor was mentioned by name. If anything, someone might have written “Please don’t call it an iPad!” and emailed it to the announce teams.

If that did happen, Fox’s John Lynch didn’t get the memo, because he went ahead and called the Surface tablets “iPad-like tools” during yesterday’s Saints-Falcons game. Whoops.

$400 million well spent by Microsoft. It just goes to show you: you can buy placement, but you can’t buy mindshare.

Shira Ovide:

Microsoft had a tough first foray into homegrown computing devices with the introduction of the Surface in October 2012. Microsoft has recorded about $2.64 billion in Surface sales so far. Apple, by comparison, sold $7.6 billion in iPads in the past quarter alone. Nomura Securities estimated that Microsoft has accumulated roughly $2 billion in operating losses on the Surface.

While the two devices may be in the same category, they are not in the same league. 

John Gruber, ripping apart this piece by Joe Nocera:

The iPad was “just a big iPhone” when it was unveiled in 2010; today it’s hailed as Apple’s last great new product. My guess is we’ll see the same reaction to whatever Apple releases this year. It takes years for even the most amazing of new products — the iPhone, for example — to prove themselves on the market. It’s a long game.

Even then — come, say, 2017, when Apple is reaping billions in profits from some product first introduced this year — the doomed-without-Jobs crowd could (and I bet will) just argue that the product succeeded only because it had been conceived while Steve Jobs was alive. It’ll never stop.

A fun exercise would be to write Apple critiques years in advance and see just how close they are when the stories hit in the future. I bet they’d be pretty close. It’s like paint-by-numbers for the tech press.

Jason Snell:

In other words, in four years the wearables market might grow to be one-tenth the size of today’s smartphone market—in units shipped. Presumably the average selling price of wearable items will be a fraction of that of smartphones, meaning the dollar value of the wearables market is even more minuscule compared to the smartphone market.

All of which means that wearables, while dramatic and exciting and with huge potential to change people’s lives, are never going to rival smartphones in terms of market size. Same goes for smart TV boxes. These are interesting, fun areas of technological change. But the smartphone—that boring old Internet-connected 64-bit supercomputer in your pocket that just keeps improving year after year—is going to be the big dog in the tech world for years to come. Apple’s future success or failure will be dependent on the iPhone, and to a lesser extent the iPad, not on a smartwatch.

That’s exactly right. I’ve been saying this for a while: there is no industry, save maybe the oil business, that could yield the type of profits Apple is used to with the iPhone. And that points to a lot of disappointment in the eyes of Wall Street no matter what comes — unless Apple buys Exxon.

blogoculaire asked:

What is the percentage of time you use your iPad(s)/iPhone versus PC/MacBook(s). Can you make it to 100% soon?

I’d say it’s probably 70/30 on iDevices vs. MacBook. Most of the MacBook Air time is work-related. And that figure is so heavily tilted in the iDevices favor because I use the iPhone far more than any other device.

That said, when it comes to “general computing”, I much prefer to use the iPad Air (with the Logitech keyboard) for almost everything. But I suspect a rumored 12” Retina MacBook Air could tilt the numbers back in the MacBook favor, if only temporarily.

Ina Fried:

Indeed, Microsoft does offer Office 365 subscriptions within the just-released Word for iPad and the other Office apps and, yes, it is paying the 30 percent cut, Apple confirmed to Re/code. Microsoft declined to comment on the matter.

Microsoft is giving Apple a 30 percent cut on sales of Office 365 through the iPad apps. Let that sink in for a minute. And then realize that both sides are probably going to make a ton of money as a result.