#ipad air


A few days ago, I was watching football when an ad came on that seemed both familiar and foreign. The music was familiar. The devices were familiar. And then came the voice.

"We don’t read and write poetry because it’s cute…"

I knew I had heard both that voice and those words before. In fact, I knew I had heard that voice reading those words before.

"We read and write poetry because we are members of the human race. And the human race is filled with passion."

Then it hit me: Robin Williams. This must be some sort of trailer for a new film. This looks like a movie trailer. And again, the music is so familiar. And Hollywood loves to use the same songs in trailers over and over again.

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John Poole:

The iPad Air is over 5x faster than the iPad 2, yet is only $100 more expensive. I do not understand why Apple kept the iPad 2 around, especially at a $399 price point. What market are they targeting?

My only answer to that is the education market. But I can’t pretend to really understand it either. 

More importantly, the iPad 2 has the same internals as the current iPad mini. So the new iPad mini — which has the same internals as the iPad Air — is going to be 5x faster than the current mini. That’s absolutely insane. 

Speaking of Microsoft’s Frank Shaw, he’s back…:

Seems like the RDF (Reality Distortion Field) typically generated by an Apple event has extended beyond Cupertino.


But you wouldn’t know that from reading some of the coverage I’ve read today. Perhaps attendees at Apple’s event were required to work on iOS devices that don’t allow them to have two windows open for side-by-side comparisons, so let me help them out by highlighting the following facts…

Yes, the tens of millions of people buying iPads are simply brainwashed. That’s clearly what’s going on here.

It seems almost unbelievable that Shaw would write this post on The Official Microsoft Blog, and yet, here it is. It’s a fascinating post because it’s a mixture of pure marketing (“I have to say, I’m really excited for a 1080p Lumia with a third column on my start screen..”) and actual reality distortion. 

But it’s hard to get riled up about such posts any more. Given Microsoft’s position in the tablet space, this whole thing just reads as sort of sad. (And yes, a little Baghdad Bob-y.)

John Gruber does the math. Then does more math. And then more.

The end result based on what his birdies and the birdies of others are hearing? A 7.85-inch, 4:3 aspect ratio, 1024x768 pixel, 163 PPI display. Sides that are more rounded (like the original iPhone). A bezel more like the iPhone/iPod touch, but not quite as thin on the sides. And a unit that is just a tad taller and a little bit wider than a Nexus 7 — despite a screen that is much larger.

The most compelling bits though: the thinness and the weight.

As Rene Ritchie previous reported, the device could be as thin as an iPod touch. 7.2 mm. I’m holding one in my hand right now. That would be fairly insane — a third thinner than the Nexus 7.

And that thinness (along with the presumed other dimensions) allows Gruber to guestimate the weight: 265 grams.

How light is that? Some other devices:

  • iPod touch: 101 grams
  • iPhone 3GS: 135 grams
  • iPhone 4: 137 grams
  • iPhone 4S: 140 grams
  • Kindle (WiFi): 170 grams
  • Nook Simple Touch with GlowLight: 197 grams
  • Nook Simple Touch: 212 grams
  • Kindle Touch (3G): 220 grams
  • Kindle with Keyboard (3G): 247 grams
  • iPad Mini (Guesstimated): 265 grams
  • Nexus 7: 340 grams
  • Nook Tablet: 400 grams
  • BlackBerry Playbook (WiFi): 408 grams
  • Kindle Fire: 413 grams
  • BackBerry Playbook (Cellular): 425 grams
  • Nook Color: 448 grams
  • iPad 2 (WiFi): 601 grams
  • iPad 2 (Verizon 3G): 607 grams
  • iPad 2 (AT&T 3G): 613 grams
  • New iPad (WiFi): 652 grams
  • New iPad (Cellular): 662 grams
  • Windows RT Surface: 675 grams
  • Windows Pro Surface: 903 grams

As you can see, this new iPad would be closest to the Kindle with a keyboard in weight. It would weigh noticeably less than a Nexus 7. It would weigh less than half of what all of the current iPads weigh. And it would weigh just a third of what a Surface running Windows Pro will weigh.

At that weight, it would be roughly twice what any of the currently sold iPhones weigh. Grab a friend’s iPhone, there you go. And that weight would be spread over a far bigger area, obviously. So it will seem much lighter than that.

Gruber wonders if the the “Mini” moniker should be replaced by “Air" for good reason.