#iphone 5c

Jean-Louis Gassée:

Picture two iPhone users. One has a spanking new iPhone 5S, the other has an iPhone 5 that he bought last year. What do you see? Two smartphone users of equally discerning taste who, at different times, bought the top-of-the-line product. The iPhone 5 user isn’t déclassé, he’s just waiting for the upgrade window to open.

Now, replace the iPhone 5 with an iPhone 5C. We see two iPhones bought at the same time… but the 5C owner went for the cheaper, plastic model.

We might not like to hear psychologists say we build parts of our identity with objects we surround ourselves with, but they’re largely right. From cars, to Burberry garments and accessories, to smartphones, the objects we choose mean something about who we are — or who we want to appear to be.

This is a subtle point, but I believe it’s exactly right. With the iPhone 5c, what you ended up having was a (very) visual clue to others that you went out of your way to buy a cheaper iPhone. Right or wrong, that’s likely the first message being conveyed.

Previously, if you bought the $99 iPhone (or the $0 two-year-old variety), all that was conveyed was that you may have just had the old top-of-the-line version and were waiting to upgrade.

Apple’s position as a premium brand cuts both ways. And that’s too bad because the iPhone 5c really is a great iPhone.

Anonymous asked:

Isn't it a little disingenuous to combine the 5S and 5C sales into the opening weekend sales figures? The 5C is just a replacement for the 5, basically the same thing but with a cheaper plastic body. Wouldn't the fair comparison then be to add the 4S to last years iPhone 5 launch figures, and the 4 to the 4S launch figures? Or alternatively, to focus only on the new top end 5S? Only seems fair, and would be a more honest picture.

I think that’s fair to some degree. Sadly, we don’t have either the 4S or the 5s sales broken out for those years. So we can only guess based on estimates. (Which I’m sure plenty of folks are working on right now.) 

The real question is if the iPhone 5c cannibalized any of the 5s sales? I have to believe that the 5c sales are far higher than the 4S sales were last year at the launch of the iPhone 5. It is, after all, a new product versus a year-old one — regardless of the simplistic thought of it being “basically the same thing but with a cheaper plastic body”.

Point being, whereas a lot of people are wondering if the comparison is unfair because it’s two new products instead of one new one, I wonder if that new lower-priced product is eating into the sales of the higher-priced one far more than it did last year. 

End of the day, the bottom line is that Apple sold a shit ton of phones over the weekend.

The rush is on to spin this into bad news in some way. Two possible angles:

1) It wasn’t quite double the weekend sales of the iPhone 5 last year!

2) In three days, Apple wasn’t quite able to triple the number of smartphones BlackBerry shipped — shipped, not sold — for the whole quarter!


Back in reality, 200 million devices updated to iOS 7 in just a few days is insane.

Update: And we have a winner — Sandy Cannold, arguing the old this-iPhone-isn’t-really-new-because-it’s-still-an-iPhone angle:

To me though, all this over-the-top fanfare and even the record-breaking first weekend of sales could actually be cause for concern. Now before Apple lovers pillory me and say that I have no idea what I am talking about, hear me out. I fully concede that Apple is going to make billions in profit from the sale of these new devices and the company is in no danger of becoming Blackberry or Nokia. But the reason I am voicing a bit of doubt is that it seems like Apple is now trying to squeeze every last bit of profit it can out of an aging, shall we call it, iStone.

Sandy, luckily you’re extremely lame puns distract from the fact that you have no idea what you’re talking about.

On the eve of the 2013 iPhone event, here’s some final thoughts from Rene Ritchie last week on what we’re going to see in the iPhone 5C:

Apple will likely have to constrain fingerprint authentication to device unlock at first to prove the concept. People are change adverse and we generally fear new technology. It’s why car makers dribble out things like automatic parallel parking instead of just unleashing Knight Riders onto the street all at once.

The iPhone 5S will have a fingerprint scanner in the Home button. You’ll touch it. It’ll authenticate and authorize you to access your device. Over time, and over the course of software and hardware updates, as the technology and acceptance of it improves, it’ll get tied into iCloud so it can unlock all your keychains (passwords), iTunes so it can unlock all your digital transactions, and Passbook so it can unlock all your real world transactions. It’ll become your Apple ID. It’ll become your wallet.

And like Passbook, and Siri, it’ll be an introduction, a first step, a work in progress. In typical Apple fashion, when they attempt to mainstream a previously niche technology in order to enable a feature they want to provide, they’ll start slow, but it will have a lot of really obvious potential.


Ben Thompson arguing that we’re getting a lower priced iPhone now because the internals of the iPhone 5 (which the iPhone 5C will reportedly use) are finally “good enough”:

In fact, the primary mistake Apple has made, if they made one, was in determining exactly where the “good enough” line is at. The iPhone 4S is arguably “good enough” and could have been the basis for a mid-range model last year. Apple thought otherwise though; I would imagine a not insignificant factor is that the iPhone 5 is the first iPhone with a fully Apple-designed SoC, the A6.

The big question mark for tomorrow remains what price this iPhone 5C will come in at? Thompson makes the case for $450 (unsubsidized) and $99 (subsidized) — with a $0 subsidized price point being possible as well (matching the current iPhone 4). That doesn’t seem cheap because it’s not. But it is still $200 cheaper than the current (unsubsidized) iPhone 5. 

Remember also that the 32GB iPod touch currently costs $299 (unsubsidized, of course). If you think Apple is going to sell the iPhone 5C for a cheaper price than that, you’re crazy. It’s a higher-end machine. $350 may be possible (well, $349 in Apple parlance) if Apple really wanted to be aggressive. But I agree that $450 would be more likely. We’ll see tomorrow.