Tweaks And Geeks
John Gruber argues against Malcolm Gladwell’s assertion (itself derived from Walter Isaacson’s Steve Jobs biography) that Jobs was more of a “tweaker” than a true inventor.
I’d still argue that Gladwell’s thoughts on this are interesting and worth thinking about. But Gruber is right to note that the issue is anything but black and white.
If you think about it, has anyone in the past 50 years been a true inventor by Gladwell’s stringent definition? I know the answer is “yes”, but it’s hard to think of people.
One name that comes to mind is Dean Kamen with the Segway. But you could argue that was just a “tweaking” of the scooter, I suppose. Plus, despite the initial hype, that device has changed the world far less than a dozen other things Jobs did.
What about the portable digital music player itself, which Gruber agrees is probably the closest thing to a “tweak” product that Jobs did?
If Wikipedia is to be believed, a British scientist named Kane Kramer invented it in 1979 with a device called the IXI.(Incidentally, Apple ended up hiring Kramer as a consultant and used him in an iPod patent legal case decades later.) But couldn’t you argue that such a product is really just a “tweak” of existing portable music players?
The first actual portable MP3 player was made by a company called Audio Highway in 1996. But couldn’t you just argue that it was just a “tweak” of the portable CD player, which itself was just a tweak of the cassette-based Walkman? They’re all the same basic idea, it’s the format for the music that changed.
And aren’t all of those just “tweaks” of any home audio playback equipment? Most work the same way, it’s just the portability that’s different.
Etc. Etc. Etc.
The iPod Turns 10
Even as sales continue to slip now (though market share remains around 70%), it has had one hell of a run. Macworld has the story of its birth on October 23, 2001.
Benj Edwards:
Apple chose to unveil its portable digital music player in a low-key special event held on Apple’s campus in Cupertino. The press and Apple fans alike met the iPod with severe skepticism. Pundits openly wondered what business Apple had selling consumer music gadgets. Many proclaimed doom.
Skepticism. Contempt. Doom. Sounds familiar. Sounds like the same reaction that just about every game-changing product initially receives.
The iPod was going to be a huge failure. Except that it was the opposite. It was actually the catalyst that kick-started Apple’s run towards becoming the most important tech company in the world. An MP3 player no bigger than a deck of cards.
I’d probably respond to this ad.
The listing is expired already. :-(
Damn, I was made for this.


