What truly turned their fortunes, however, was that in the first week that NBC shows were available for purchase on iTunes, episodes of “The Office” occupied four of the top five spots. Suddenly NBC was impressed, especially by the makeup of the audience: young, college-educated and affluent. Most shows were made available to such outlets as networks sought new revenue, but “The Office” fit the iTunes audience precisely.
From a show that was going to be cancelled to a nine season run. Makes you wish iTunes had begun selling television shows when Firefly was still around.
See you Sunday?
Well, Monday, for those of us who don’t have cable and have to wait for the show to hit iTunes…
Apple has long maintained that they run their content stores (iTunes, App Store, etc) as essentially “break-even” businesses. As Horace Dediu points out with data, that’s likely no longer the case. Not even close.
Asked by ninjafrog
Yeah, regular users are never going to do that. Never. The solution needs to be similar to iTunes Match: put a DVD in a drive, connect to iTunes, pay $5 (or a monthly/yearly fee), get unlimited access to the HD digital version through iCloud.
Humorous that the biggest barrier to entry there may be the death of the optical disc drive.
Found in my parents basement: a RAZR v3i with the box! So thin!!
That iTunes + Cingular box is really funny.
The last non-iPhone I had. I remember being so excited to get this just so I could take pictures. 0.3 megapixel pictures or something like that, mind you.
My version did not have iTunes integration. I had a wait a year or so for Verizon to test and approve it for use on the network. Do not miss those days. But wow, how Motorola has fallen.
Am I missing something? Does Google have a deal with Warner yet?
I mean, to be fair, it has only been two and a half years since they pre-announced their iTunes competitor. Surely, one day, it will come.
Update: They have the deal! A miracle!
Well, it was fun while it lasted. Except really not at all.
iTunes 11 is due in the coming weeks. Wonder what the hold up has been…
Michael Cieply on Fox’s new plan for digital movie releases:
The new system is an aggressive bid to revive consumers’ interest in the purchase of movies, by giving them an earlier shot at films for about $15 each, down from a purchase price that is currently about $20.
1) This is really just another windowing system. But smartly, the studios are playing it as “we’re moving the release on this format up!” rather than “we’re pushing the release on all other formats back!”
2) I do like the notion of lowering prices in this new windows from $20 to $15.
3) At the end of the day, it still all comes down to if the movie is worth owning or not. In our age of massive amounts of content spread across many different channels, the answer, sadly, is increasingly “no”. That’s a problem no windowing solution is going to fix.
The article also plays up that fact that Fox is going the don’t-call-it-DRM UltraViolet DRM movement. But they’re leaving out an important tidbit: Fox is also experimenting with this new windows on iTunes, which is not a part of UltraViolet. If you load up iTunes right now, you’ll see Prometheus available for pre-order on September 18 for $14.99 in HD.
iTunes doesn’t have high hopes for your baby
The best part is that several of those may be the absolute *last* films you’d want to watch if you’re expecting.
It took some time, but now all the major U.S. studios are on board. That means I can start freeing up about 500GB of hard drive space.
Update: A few people have noted that MGM movies are still unavailable in iCloud. True, but I’d hardly consider them a major studio now. But they do have a great catalog…