I will say that the relationship between Nike and Apple will continue. And I am personally, as we all are at Nike, very excited about what’s to come.
It begins. While the world has been speculating about Apple’s iWatch project for years, we’re finally starting to get some tangible information. And if what’s being said is true — and I believe a lot of it is — we’re going to see Apple do what they do best: make the first-movers look like fools.
That’s not to say the iWatch1 will be a huge success — nothing is guaranteed, not even for Apple. And this device sounds quite a bit more ambitious than some of Apple’s previous endeavors in pure consumer electronics. But I do believe that when we do see the iWatch, all the comparable devices will seem decidedly amateur by comparison.
We see this over and over again. Apple is rarely the first-mover in a space. MP3 players, smartphones, tablets, etc. But when they do move, they do so with a product that is best situated to actually succeed in the market.
It’s Apple earnings day which means two things:
1) Wall Street freaking out amidst record numbers.
2) Lots of people on Twitter linking to lots of different charts trying to explain Apple’s quarter.
I’m pretty sure we’ve reached peak chart.
The issue is that the only real things these charts show at this point is that Apple is both a habitual company and a money-making machine. And, to some extent, they prove the law of large numbers. The charts aren’t going up-and-to-the-right as fast as they used to because well, there are only so many people in the world who can buy Apple products.
Nah. I think the reading of these invites as puns is pretty overblown. Maybe they’re being cute about a new kind of cover for the iPad — or maybe the pun is simply that we’ll now have many more screens to cover. But we’re not see the iWatch tomorrow.