#jim koch

Aaron Goldfarb on a trick Jim Koch, founder of Boston Beer Company taught him:

You see, what Owades knew was that active dry yeast has an enzyme in it called alcohol dehydrogenases (ADH). Roughly put, ADH is able to break alcohol molecules down into their constituent parts of carbon, hydrogen, and oxygen. Which is the same thing that happens when your body metabolizes alcohol in its liver. Owades realized if you also have that enzyme in your stomach when the alcohol first hits it, the ADH will begin breaking it down before it gets into your bloodstream and, thus, your brain. 

“And it will mitigate – not eliminate – but mitigate the effects of alcohol!” Koch told me.

Just a spoonful of yeast, helps the beer go down. Also love the note about Koch, a billionaire, carrying his own glass around at all times.

Brendan Coffey:

Armed with a family recipe and a flair for marketing, C. James “Jim” Koch popularized craft beer in the U.S. and turned Boston Beer Co. into the third-largest American-owned brewery. It also made him a billionaire, as sales of his flagship Samuel Adams brand helped Boston Beer shares double in the past year and reach a record high Friday.

Apparently, there’s money in beer. Who knew?

Also, love this:

“Having watched my stock price go up and down and up, it seems almost whimsical,” Koch, 64, said in a telephone interview. “I remind people getting rich is life’s great booby prize. Any normal person would much rather be happy than rich.”

[via Business Insider]