#john legere

Roger Cheng on T-Mobile CEO John Legere:

Instead, Legere (pronounced like “ledger”) delivered a profanity-laden talk that seemed more fitting for a comedy club than a corporate press event. He called AT&T’s network in New York City “crap” and quipped that capped data plans put a crimp on watching porn on phones.

Fascinating guy — for one thing, he used to work for AT&T — who seems to be pretty savvy, at least when it comes to marketing himself as a “rebel”. He’s playing the Will McAvoy — or is it Howard Beale? Bulworth? — role well.

Will it work? Who knows. My guess is T-Mobile sells long before they truly compete with Verizon and AT&T. But it seems good for the industry to have someone like him.

This is the biggest crock of shit I’ve ever heard in my entire life. Do you have any idea how much you’re paying?

T-Mobile CEO John Legere at an event today where he unveiled the iPhone on his network (FINALLY) as well as the company’s “un-carrier” plans.

It seems that Legere was full of good quotes — “Stop the bullshit" being another. And while I think this is a smart approach to take in an age where almost all Americans hate their carriers, I still find it a little odd that Legere went on and on about the end of subsidies and contracts then offered up his phones with a sort of newfangled subsidy (pay $20 a month until the phone is paid off — plus your contract, of course).

I mean, I get it, you have to pay for the very expensive phone somehow, and most people aren’t going to pay for it all upfront (even if it does save them money in the long run), I just think the messaging here is a little muddled.

Also, I think we all recognize that T-Mobile would be just fine with the status quo if they weren’t in fourth place in the carrier race… Still, again, a smart thing for T-Mobile to try.