While it’s hardly surprising that Apple would make a PR push leading up to the launch of the new iPhones tomorrow, it’s somewhat surprising that Apple decided to go with USA Today as well as Bloomberg Businessweek.
USA Today is behind both The New York Times and The Wall Street Journal in print circulation and likely far behind in web traffic. More importantly, it’s without question far behind in terms of tech-oriented reader mindshare. But perhaps they’re trying to appeal to a more mainstream audience.
Meanwhile, Bloomberg Businessweek is ranked 82nd in terms of magazine circulation in the U.S., behind publications such as Boys’ Life. To be fair, with Newsweek no longer in the picture, it’s hard to come up with another publication that would suit Apple — though Time, with over 3x the circulation, comes to mind.