RE: Kindle Fire As Swag. Makes sense in some ways, not in others. Unlike a free shirt, the Kindle Fire is NOT free. I have a hard time believing that a person's decision to buy one would not affect whether they buy an iPad too. Maybe I'm missing something. I currently don't own a tablet but am considering getting in at a low price point (a Nexus 7, Kindle Fire, or a mini iPad, maybe). If I end up going Fire, I will be doing so INSTEAD of an iPad. It's a $200+ investment, not a free shirt.