I think we can probably do better for consumer names than ‘Nokia Lumia Windows Phone 1020. Yet, because of where both companies are and the independent nature of the businesses, we haven’t been able to shorten that. … Now, we can simplify the overall consumer branding and messaging gets much simpler. That is an efficiency of being one company.

Steve Ballmer, speaking during a conference call on the Nokia deal this morning. 

I mean, he actually said this — while typing on his Microsoft Surface RT with Windows RT featuring Office 2011 Pro Plus with Microsoft Live SkyDrive for Enterprise Workgroups using Azure for the Cloud 2013 Bing Edition 7.43 and a Touch Cover. 

Speaking of Windows Phone 8, former Windows Phone general manager Charlie Kindel had an interesting piece in GeekWire this week.

Bringing up the importance of co-marketing (that is, insuring the carriers push certain products in stores), Kindel writes:

But I do know the way you can tell if it is working or not is to go to the carriers’ stores once WP8 phones are actually available and ask the RSPs what phone you should buy. Heck, even handicap them by saying “I hear Windows Phone is great. Help me pick one out.”

If they steer you to a WP8 device then the air is clear. The canary is happily chirping. Coal mining can continue. Sales will skyrocket.

If they steer you to an iPhone or Android device then I’m sorry, but that’s the equivalent of the canary lying feet up in the bottom of the cage.

This may be different if Microsoft had a significant presence with their own retail stores, like Apple. But they don’t. Not yet, anyway. So they really do have to rely on the carriers to push their products. That didn’t happen with Windows Phone 7…