The other day, Megan dug up the original New York Times review of the first Macintosh from 1984 and read it to me. Hearing it outloud was amazing.
It’s not that the review by Erik Sandberg-Diment is particulary good — in fact, in many ways, it’s exceedingly silly. But listening to it made clear just how little Apple has actually changed in the past 30 years from a product and perception perspective.
A few examples — first, on the topic of the then brand-new mouse:
While this usually surprises people, I used to loathe Macintosh computers. It was the 1990s, and not only were they not insanely great, they were insanely slow. 1 I was a PC guy. Windows for life.
Or so I thought.
When I first saw the iMac, I thought it was a fun design. But wasn’t it just a toy? When I first saw OS X, I thought it was beautiful. But again, was it just visual candy? It wasn’t until I moved out to California that Apple really entered my life.
You had a bunch of tools. And you pulled out the one that felt right for the job that you were doing. It wasn’t because it had more computing power … you pulled it out because it was the most natural device to accomplish a task.