magazines

Showing 6 posts tagged magazines

The Loop Magazine

Following in Marco Arment’s footsteps, Jim Dalrymple has released a bi-monthly magazine on Apple’s Newsstand. 

I really like the movement towards self-publishing of original content that is paid for by the readers (The Loop Magazine is $1.99 per month). And I love the move away from the bloated 700 MB magazine downloads that big publishers puke up once a month.

Here’s more in Dalrymple’s own words.

The Founding Of Wired Magazine

On the eve of its 20th anniversary, a fascinating look back at the founding of Wired magazine by Ted Greenwald of AdWeek.

One anecdote from co-founder Louis Rossetto:

Rossetto: So I called John and said we should get together and talk. Why don’t we meet up at the Macworld Expo in San Francisco?

John Plunkett (creative director): Up to that point, I was skeptical that we were ever going to make a magazine. When we went to Macworld, it went from theoretical to tangible.

That was Macworld 1991. The magazine would launch at Macworld 1993.

“This represents an opportunity for the magazine business to become more leveraged toward consumer revenue and a little less dependent on advertising.”

David Carey, the president of Hearst Magazines, talking to WSJ about their success (and challenges) in magazines going fully digital.

It’s pretty interesting that the move to tablets has allowed the magazine publishers to actually raise prices — and customers aren’t revolting. It’s still a fraction of the overall numbers, but it’s a good sign for those publishers because newsflash: the ad revenue isn’t coming back.

Now if only they could make their magazine apps not suck donkey balls…