This represents an opportunity for the magazine business to become more leveraged toward consumer revenue and a little less dependent on advertising.
David Carey, the president of Hearst Magazines, talking to WSJ about their success (and challenges) in magazines going fully digital.
It’s pretty interesting that the move to tablets has allowed the magazine publishers to actually raise prices — and customers aren’t revolting. It’s still a fraction of the overall numbers, but it’s a good sign for those publishers because newsflash: the ad revenue isn’t coming back.
Now if only they could make their magazine apps not suck donkey balls…