A former colleague of Mark Penn speaking to Nick Wingfield and Claire Cain Miller of The New York Times. Microsoft has hired Penn to help with advertising and political campaigns against their rivals, mainly Google.
You may know Penn from his political background (he worked on the 1996 Bill Clinton re-election campaign and was chief strategist for Hillary Clinton’s unsuccessful run for President). You may also know him as the former CEO of Burson-Marsteller, perhaps the sleaziest of the sleazy PR firms. Remember this scummy situation? Yeah, that was all them.
Great to see Microsoft clearly trying to lean further into slime-bucket political games rather than winning by creating great products that consumers love.