#mark penn

Dina Bass:

Microsoft’s Corp.’s newly appointed Chief Executive Officer Satya Nadella, in an effort to reignite growth, is shuffling management and putting former political operative Mark Penn in the new role of chief strategy officer, according to people with knowledge of the matter.

Nadella’s mistake number one: not firing this joker.1

Here’s Nadella’s memo confirming this move and the rest of the shakeups on the executive team. And here’s more on Penn within Microsoft.

  1. Though his new role isn’t necessarily a promotion — it’s a shame he’s sticking around at all. 

Google should be prepared for everything but the kitchen sink thrown at them. Actually, they should be prepared for the kitchen sink to be thrown at them, too.

A former colleague of Mark Penn speaking to Nick Wingfield and Claire Cain Miller of The New York Times. Microsoft has hired Penn to help with advertising and political campaigns against their rivals, mainly Google.

You may know Penn from his political background (he worked on the 1996 Bill Clinton re-election campaign and was chief strategist for Hillary Clinton’s unsuccessful run for President). You may also know him as the former CEO of Burson-Marsteller, perhaps the sleaziest of the sleazy PR firms. Remember this scummy situation? Yeah, that was all them.

Great to see Microsoft clearly trying to lean further into slime-bucket political games rather than winning by creating great products that consumers love.