They’re everywhere here in Austin. And they’re fantastic. Brilliant marketing.
Showing 2 posts tagged marketing
Brian X. Chen for NYT:
BlackBerry has named the singer Alicia Keys as its global creative director. At a press conference in New York on Wednesday, Ms. Keys said that she and BlackBerry were now “exclusively dating,” even though previously she had dumped the BlackBerry because she had been attracted to “hotter, sexier phones, something with more bling.”
There’s just one glitch: Her Twitter account shows she was very recently spending time with an iPhone.
Okay, okay, sure: she could still be on her iPhone since the new BlackBerrys (BlackBerries?) aren’t technically out yet. BUT, as an “officer” of the company now, don’t you think she’d have access to one when say, those reviewing the devices for tech blogs do?
That smell, what is it? Oh, right. Bullshit.
I can’t believe I’m still writing about Alicia Keys right now. Shoot me.