#marvel

Adam B. Vary:

That kind of unmistakable branding is a precious creative commodity in Hollywood. “On any given weekend, you release a movie from Paramount or Universal or Warner Bros., but [audiences] are kind of brand agnostic,” said the senior studio exec. “But when it’s Marvel in this universe, I think that that brand is establishing more clout and more goodwill with each passing movie. That’s rare. Only certain brands really have that kind of following, where consumers really identify with a brand when they’re making they’re choice to go spend $15 on a movie ticket.”

There’s no question that the Marvel films under Disney all have a certain feel to them, which is impressive. At this point, I’d undoubtedly go see one even if I wasn’t familiar with the source material.

Adam Rogers on how Marvel was able to pull off the amazing feat of tying its films together, and how DC is unlikely going to be able to do the same:

DC declined to participate in this story, and representatives wouldn’t say who, if anyone, was overseeing the broader DC cinematic universe to come. The company has announced that after Snyder’s Batman-Superman movie, it’ll make one about the Flash, and then Justice League. The Flash is also slated to appear on the CW television series Arrow, though DC hasn’t said whether it’ll be the same version of character. And since Christian Bale has said he won’t play Batman again, the movie seems likely to be a reboot, especially because Snyder seems to be taking his inspiration from the dystopian future Batman comic The Dark Knight Returns, where a sixtysomething Batman comes out of retirement and ultimately fights Superman. That’s the kind of team-up that could make joining the Justice League together awkward.

They badly need their own Kevin Feige, and it seems unlikely that Zack Snyder will be the guy.