Our American colleagues asked us: What’s the point of a half-smile? It’s difficult to express in words. That’s why we use stickers.
Earlier today, Rumr, a new pseudo-anonymous messaging app (backed by a group of folks including Google Ventures) unveiled itself to the world (well, technically just the U.S. for now). Given how hot the broader space currently is — actually, both “anonymish” and messaging services — the launch garnered quite a bit of coverage.
The most extensive article was by Natasha Lomas, while Ellis Hamburger was kind enough to quote me on a couple things. Much as I did with the Secret launch, I figured I’d paste my full quote to Ellis in context below: