#microsoft surface

Ashley Burns:

Hell, the Microsoft Xbox even showed up as the sponsor of last Thursday’s NFL Kickoff Concert in Seattle, as Pharrell and Chris Cornell put on shows for the fans, who were undoubtedly hypnotized by the endless barrage of product placements. So you’d think that with all of that money spent on getting the Surface in front of our faces that the NFL would have sent out at least one memo to the networks to make sure that this specific sponsor was mentioned by name. If anything, someone might have written “Please don’t call it an iPad!” and emailed it to the announce teams.

If that did happen, Fox’s John Lynch didn’t get the memo, because he went ahead and called the Surface tablets “iPad-like tools” during yesterday’s Saints-Falcons game. Whoops.

$400 million well spent by Microsoft. It just goes to show you: you can buy placement, but you can’t buy mindshare.

tomatopace-deactivated20130423 asked:

the surface is a turd?? please preface that with a 'in my opinion'. plenty of real people are buying real 'surfaces' and are really happy with it. i notice you have never called apple maps a 'turd'. surely by your own definition, it is. but hey, you're not a fanboy....

How’s this: In my opinion, I can do what I want on my own site.


Results overall tilting “awful” (42%) — with notable opposing views coming from those using Internet Explorer (88% “good), Windows Phone (100% “good”), or based in India (70% “good”).

Update: “Awful” now up to 49% at just about 600 votes. Meanwhile, a few readers pointed out that the Surface isn’t even available in India yet…

Update 2: 1,000 votes in and we’re now at 51% for “awful”.

As John Gruber notes, the most interesting thing about the Surface isn’t really the device itself, it’s that Microsoft decided they need to do it themselves. Just as with Google’s Nexus devices, the message here — intended or not — is that they don’t trust their partners to do a good enough job.

The thing is: Microsoft had relied on such partnerships for 37 years